JBR (Jumeirah Beach Residence)

Jumeirah Beach Residence is Dubai's iconic beachfront community — six clusters of towers (Amwaj, Bahar, Murjan, Sadaf, Shams and Rimal) offering direct beach access, The Walk promenade and The Beach retail and dining destination. Completed around 2007, JBR's apartment stock is now nearly 20 years old, making it one of the most active renovation markets in Dubai. We have completed 19 projects across all six clusters, making JBR one of our highest-volume service areas.

JBR apartments present specific renovation challenges and opportunities. The original Dubai Properties fitout was decent for its era but is now firmly dated — think early-2000s tile choices, basic kitchen cabinetry, and bathroom fixtures that have endured nearly two decades of salt-air exposure. The beachfront environment accelerates wear on fixtures, window frames and balcony elements. Our JBR renovations address both cosmetic upgrades and the salt-air damage that is unique to coastal living — including window seal replacement, balcony waterproofing and fixture upgrades using marine-grade or corrosion-resistant materials.

For investors, JBR offers exceptional rental premiums for well-renovated units — the combination of beach access, The Walk, and the entertainment options makes it a perennial favourite for tenants willing to pay more for quality. Our investor renovation packages focus on creating show-home quality interiors that photograph beautifully for listings and command premium rental rates. For owner-occupiers, we create coastal luxury interiors that frame the sea views and bring the beachfront lifestyle indoors through material choices, colour palettes and layout optimisation.